- Bailey Spinn is a TikTok creator who pivoted to music last year.
- She used YouTube to promote her music first, and is now sharing her it with her TikTok audience.
- Here is the 7-page media kit she uses to land gigs like a performance on “Tamron Hall.”
Bailey Spinn didn’t consider music as a potential career. But then, she blew up on TikTok for something completely different.
As a lover of influencers like Emma Chamberlain, Spinn wanted to become some sort of content creator, and began by trying out Instagram when she was 15. When TikTok took over in 2020 during the pandemic, Spinn started making point-of-view videos and went viral by acting out mini dramatized skits.
“I was a senior and we just were completely out of school stuck in our rooms with absolutely nothing to do,” said Spinn, now 20. “And I had full creative ability to do whatever I wanted because I had all the time in the world.”
Spinn said music was her original passion, but she kept it on the back burner out of fear for how it would be received if she started making content of herself singing. Instead of going to TikTok where she has the largest following (14 million followers), Spinn started teasing music on a YouTube channel a year ago.
“It got me able to sing in front of people because I could not sing in front of anyone, I would just cry,” she said. “So, I started singing in front of a crew and in front of a camera and then it became way more comfortable.”
On YouTube, she posted covers of songs, and built a subscriber count of about 3 million in one year. The first cover that she posted of Olivia Rodrigo’s “traitor” 11 months ago has over 3 million views. She said her YouTube audience has been very receptive of her transition to music, more than her much larger TikTok following. This became clear when she put our her debut single, “romance is dead,” in April.
“TikTok was probably the least accepting and that really showed in the streams,” Spinn said. “I’ve never promoted my own music before, so trying to make new content and figure out what works and what doesn’t on my page was really difficult.”
She continued to pushed her music on YouTube, through Community posting and behind-the-scenes content. On TikTok, she posts her music as a sound on her videos to casually interest her followers instead of doing obvious promotion.
Though pivoting to music has presented its own challenges, Spinn’s online presence gave her a strong start and a following that she could bring to the industry. TikTok was how her manager discovered her. By the time she was primed to release her first single, she landed a gig premiering “romance is dead” on “Tamron Hall.”
“I would have never had the opportunity to be able to create music like this without social media in the first place,” she said. “But I’m really glad that they kind of coincided with each other, because doing TikTok for so long built up my confidence. And I was like, well, if I can post myself on the internet every single day for millions of people, why can’t I stay in the studio and sing in front of three people?”
Here’s the media kit Spinn’s team uses to pitch her as a content creator and a singer. It highlights her following on social platforms, and ties that in with her potential to grab fans as an artist.