Most Philadelphia rec centers don’t use social media to reach kids

The majority of recreation centers in Philadelphia lack a regularly updated social media presence, which kids and teens say leads them to miss out on potential after-school activities. 

“Most of the time I hear stuff from my friend. Or my mom. If they don’t tell me, then that’s it,” Blair, a 16-year-old from the Nicetown-Tioga neighborhood, told Billy Penn. “I just hear it later and say, ‘Oh sh*t, I missed that?’”

City officials say they’ve been working in recent years to address the issue. 

Last year, social media management was officially added to the recreation leader’s job duties, according to Parks and Recreation spokesperson Maita Soukup, who said the department has been hosting training sessions that cover topics like best practices for content creation, and how to build a following.

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